Soft2Bet produces software for online casinos and sportsbook betting sites. It also runs casino brand groups. Founded in 2016 by Uri Poliavich, the group merges the technological services it supplies to other companies with brands operating under their own domain name and licence. The publicly declared brands in the group are Betinia, CampoBet, ToonieBet and Don.ro but the company managing a particular customer's accounts can depend on a particular website and jurisdiction. These links have been documented in the Soft2Bet corporate statement dated 5 May 2025.
The group does not operate using a singular gambling license applicable to all products and gambling websites operating under Soft2Bet. Different operators in Malta, Sweden, Denmark and Ontario jurisdictions can be identified in the regulation records; the company itself has been targeted in investigative journalism about links with unlicensed gambling portals, which is denied by Soft2Bet.
From official licensing records, company documents and recent investigative journalism. Checked on . How we verify.
Company
Soft2Bet
Founded in 2016 by Uri Poliavich
Website operator: Estata Limited · Cyprus, Griva Digeni 28, 1066 Nicosia (privacy policy)
Licensed operators: Maltix, Scandix, Romix, Denix, Canadix and Balkanix Limited
Source: Soft2Bet privacy policy and announcements
Licence
Malta Gaming Authority · Type 1 casino, Type 2 fixed-odds betting · Maltix Limited
Status: Active
Source: Malta Gaming Authority, licence details for Maltix Limited (MGA/B2C/486/2018): Betinia.com, CampoBet.com, ToonieBet.com, Winota.com, checked 15 Oct 2026
Brands
Current: 6 · Historical: 0 · Unclear: 0
Betinia, CampoBet, Betoro, Swiper, ToonieBet, Don.ro (current)
Source: Soft2Bet announcements and regulator records, see table below
Enforcement
1 reprimand
Spelinspektionen: reprimand to Romix Limited over website information, 15 December 2025. Investigate Europe reported reviews by AGCO (Ontario) and Ireland’s Gambling Regulatory Authority in July 2026; Soft2Bet denies the allegations.
Source: Spelinspektionen, Investigate Europe
Verification of This Company Profile
Corporate announcements of Soft2Bet disclose the brands linked to the business operation. The identities of individual operators of various Soft2Bet websites are confirmed against Malta Gaming Authority, Spelinspektionen, the Danish Gambling Authority and iGaming Ontario. The list provides details of operator, its permitted operations and license term in case of Sweden. The above listed regulatory information has been viewed on 15 October 2026; the Ontario directory was last updated on 1 September 2026.
To make it easier for people to understand the structure of the group, each brand site presented in the brand table is connected to the operator identified in that jurisdiction's publication about local gambling regulation. Thus, the reader would be able to trace familiar brands, such as Betinia, in Sweden, Denmark and Ontario and identify the company operating each site variant. Information about the website operator and management is given in corporate privacy policy and dated announcements, Swedish regulator's and Investigate Europe's publications document regulatory events and their consequences.
About Soft2Bet
This company provides technologies to build online gambling platforms (casinos and sportsbooks). The casino solution offered includes games, payments, promotional content and administration tools with various settings according to particular jurisdictions. The system called Player Account Management, PAM, allows the staff to control customers' behavior, examine verification process, process payments. In addition, the system gives information about the history of transactions, activity statistics and financial reporting for each brand or several brands altogether.
The Content Management System manages site pages, casino lobby and promotional materials. Banners can be changed, content translated and customized according to target audiences, the system regulates permission for partners and logs the changes made. In the Responsible Gaming service description of Soft2Bet one can find deposit limits, temporary bans and account locking options along with the account monitoring and complaint system for customers.
MEGA (Motivational Engineering Gaming Application) is an add-on to any casino or sport book platform. Formats include MEGA Chance, with rolling of dice and unlocking cities mechanics, and MEGA Round based on a prize wheel. Operators can set design and rewards, like spins, bets or bonus money. The June 2026 software announcement of Soft2Bet introduced the development of Betinia and Swiper application with possibility to adjust text size and voice navigation.
On 27 June 2024, Soft2Bet announced new venture called Soft2Bet Invest for investment in gambling and casual games business. The announced fund size was €50 million, the company could invest between €500,000 and €1 million in each company. Growing as well as established businesses were targeted, the areas of interests were artificial intelligence, customer acquisition, behavioral science and games software.
Legal Entity and Management
Uri Poliavich is identified as the founder by the company, Soft2Bet, in the company’s news of Soft2Bet Invest. The announcement by the company in May 2025 introduced Martin Collins as the Chief Business Development Officer and Nicolas Campano as the LATAM Sales Director. Andrew Cochrane was identified as the Chief Commercial Officer in the company’s June 2026 announcement.
The operator and data controller for the corporate site’s privacy policy version 1.1, published in September 2024, are Estata Limited. The document refers to the operator as a Cypriot company whose registered address is Griva Digeni, 28, first floor, 1066 Nicosia, Cyprus. The gambling documents examined mentioned Maltix Limited, Scandix Limited, Romix Limited, Denix Limited and Canadix Limited with regard to particular websites.
| Name | Role | From | To | Source |
|---|---|---|---|---|
| Uri Poliavich | Founder | — | Soft2Bet, Soft2Bet Invest announcement, 27 June 2024 | |
| Martin Collins | Chief Business Development Officer | — | Soft2Bet, SBC Leaders Summit Americas announcement, 5 May 2025 | |
| Nicolas Campano | LATAM Sales Director | — | Soft2Bet, SBC Leaders Summit Americas announcement, 5 May 2025 | |
| Andrew Cochrane | Chief Commercial Officer | — | Soft2Bet, mobile and casino software announcement, 5 June 2026 |
“From” is the date of the announcement that names the person in the role; “To” stays empty while no end is documented.
Information about Licences
The licence information provided by Malta Gaming Authority for Maltix Limited indicated that the licence MGA/B2C/486/2018 had the status “Licensed” on 15 October 2026 and covered Type 1 casino services and Type 2 fixed-odds betting, including live betting. The websites associated with the licence included those of Betinia, CampoBet and ToonieBet ending in .com, along with Winota.com. MADRE was recorded as the approved alternative dispute resolution provider of Maltix Limited.
Two operators are distinguished in Swedish records. One is Betinia.se operated by Scandix Limited, which has permissions to engage in online gaming and betting activities from 1 December 2024 to 30 November 2029. CampoBet.se has the operator license issued to Romix Limited from 22 November 2022 to 21 November 2027.
In Denmark, the regulator distinguishes Denix Limited with online-casino and betting permissions. The entry includes five sites: Betinia.dk, CampoBet.dk, Betoro.dk, Swiper.dk and CasinoMoto.dk. Permission in Greenland was mentioned in the same record. In Ontario, iGaming Ontario mentions Canadix Limited as the operator of Betinia, Swiper and ToonieBet sites, whose gambling categories are indicated in sports-betting and casinos.
Operator and Brand Interrelationships
The table covers the group’s brands at nine national websites in Sweden, Denmark and Ontario, plus Don.ro in Romania. A brand may occur at several national websites. Scandix and Romix have been identified in the Swedish list, Denix at the Danish sites, Canadix at the Ontario locations and Maltix on the Malta Gaming Authority licence.
| Brand | Relationship | From | To | Where it went | Source |
|---|---|---|---|---|---|
| Betinia | current | — | Scandix Limited (betinia.se); Denix Limited (betinia.dk); Canadix Limited (on.betinia.com, Ontario); Maltix Limited (betinia.com, MGA) | Spelinspektionen licence register, Betinia.se — Scandix Limited | |
| CampoBet | current | — | Romix Limited (campobet.se); Denix Limited (campobet.dk); Maltix Limited (campobet.com, MGA) | Spelinspektionen licence register, CampoBet.se — Romix Limited | |
| Betoro | current | — | Denix Limited (betoro.dk) | Soft2Bet, first-quarter 2026 update: Betoro launched in Denmark (operator Denix Limited per the Danish Gambling Authority) | |
| Swiper | current | — | Denix Limited (swiper.dk); Canadix Limited (on.swiper.com, Ontario) | iGaming Ontario operators directory, updated 1 September 2026 — Canadix Limited | |
| ToonieBet | current | — | Canadix Limited (tooniebet.ca, Ontario); Maltix Limited (tooniebet.com, MGA) | iGaming Ontario operators directory, updated 1 September 2026 — Canadix Limited | |
| Don.ro | current | — | Balkanix Limited (Romania) | Soft2Bet, Don.ro launch announcement, 13 December 2023 — Balkanix Limited |
“From” is the date of the earliest dated document naming the operator; “To” stays empty while no end is documented. “Where it went” lists the operator named for each national website today.
Notes
Don.ro. The 13 December 2023 Soft2Bet’s news announced Don.ro as the first market launch in Romania. It identified Balkanix Limited as the operator. The press-release talked about the casino and sportsbook launched with Soft2Bet's platform and MEGA technology. At launch, the list of games offered by the online casino included more than 1,200 slots, table and live-dealer games.
2026 launches. The group’s Q1'2026 update listed the brand launch round involving such brands as Lodur (Sweden), Zinx (Romania) and Betinia, Betoro and QuickCasino (Denmark). Additionally, Soft2Bet informed about sports partnerships with the Oshawa FireWolves, Rock League Curling and CFR Cluj, and about Betinia League and CampoBet Division in Denmark. For the next quarter, the company reported that it had submitted a licence application in Alberta and was exploring Spain and Portugal.
Other domains. The MGA licence of Maltix Limited also lists Winota.com, and the Danish record of Denix Limited also lists CasinoMoto.dk.
Regulatory and Legal Activities
Spelinspektionen reprimanded Romix Limited regarding its information obligations on 15 December 2025. The regulator's announcement of 17 December included an inspection of the websites of six licensees. It involved checking the information which operators should provide including contact details and information related to responsible gambling. Among five licensees that have been reprimanded, Romix was included, and another licensee was ordered to make amendments to its website.
Investigate Europe's article of 8 July 2026 alleged financial and operational ties between Soft2Bet and its partners with gambling websites that were blacklisted in Europe. Based on payment data, documents and interviews, the article referred to Araxio Development N.V. and Rabidi N.V. as companies it linked to Soft2Bet. Soft2Bet denied the allegation and stated that the report was based on a mistaken interpretation of the group's business and corporate structure.
In a follow-up published on 27 July 2026, Investigate Europe said the Ontario AGCO was evaluating the issues raised in reporting in its Financial Investigations Unit and Licensing and Registration Branch. Ireland Gambling Regulatory Authority noted that it was carrying out investigations into the connected websites in connection with taking action for the violation of legislation. Soft2Bet denied having committed any misconducts.
Operations Chronology
| Date | Type | What | Old → New | Source |
|---|---|---|---|---|
| other | iGaming Ontario lists Canadix Limited as operator of Betinia, Swiper and ToonieBet in Ontario | Canadix Limited: 3 Ontario sites | iGaming Ontario operators directory, updated 1 September 2026 | |
| enforcement | Investigate Europe reports AGCO (Ontario) and Ireland’s Gambling Regulatory Authority reviewing the issues raised; Soft2Bet denies misconduct | Regulatory reviews reported | Investigate Europe, regulatory follow-up, 27 July 2026 | |
| other | Investigate Europe publishes the Soft2Bet Files on alleged links to unlicensed casinos; Soft2Bet denies the allegations | Allegations published, denied by Soft2Bet | Investigate Europe, Soft2Bet Files investigation, 8 July 2026 | |
| people | Soft2Bet names Andrew Cochrane as Chief Commercial Officer and reports two EGR B2B Awards | Andrew Cochrane, Chief Commercial Officer | Soft2Bet, mobile and casino software announcement, 5 June 2026 | |
| other | First-quarter 2026 update: Lodur (Sweden), Zinx (Romania), Betinia, Betoro and QuickCasino (Denmark) launched; Alberta licence application submitted | Five brand launches | Soft2Bet, first-quarter 2026 update, 15 April 2026 | |
| enforcement | Spelinspektionen reprimands Romix Limited over information duties on its website | Reprimand | Spelinspektionen, decision on Romix Limited, 15 December 2025 | |
| people | Soft2Bet introduces Martin Collins as Chief Business Development Officer and Nicolas Campano as LATAM Sales Director | Martin Collins, Nicolas Campano | Soft2Bet, SBC Leaders Summit Americas announcement, 5 May 2025 | |
| licence | Scandix Limited licence period for Betinia.se starts | active until 30 November 2029 | Spelinspektionen licence register, Betinia.se — Scandix Limited | |
| other | Soft2Bet privacy policy version 1.1 names Estata Limited (Cyprus) as website operator | Estata Limited, Nicosia | Soft2Bet, privacy policy version 1.1, September 2024 | |
| deal | Soft2Bet announces Soft2Bet Invest, a €50 million fund for gambling and casual games businesses | €50 million fund | Soft2Bet, Soft2Bet Invest announcement, 27 June 2024 | |
| other | Don.ro launches in Romania, operated by Balkanix Limited | Balkanix Limited: Don.ro | Soft2Bet, Don.ro launch announcement, 13 December 2023 | |
| licence | Romix Limited licence period for CampoBet.se starts | active until 21 November 2027 | Spelinspektionen licence register, CampoBet.se — Romix Limited | |
| formation | Soft2Bet founded by Uri Poliavich | Soft2Bet | Soft2Bet, Soft2Bet Invest announcement (founder Uri Poliavich) |
Newest first. Undated documents carry the date on which the fact was observed.
Soft2Bet — questions people ask
Is Soft2Bet an Online Casino?
Soft2Bet is a technology and gambling group. Consumer services of the company operate under such brands as Betinia, CampoBet and ToonieBet. Also, it provides platforms for casinos, account management and MEGA software to gambling operators.
Does Soft2Bet Have a Single Licence for its Brands?
According to the investigated records, different licensed entities perform in different countries. Maltix Limited has MGA/B2C/486/2018 license. The companies Scandix and Romix are registered in Sweden’s licence register. Denix is licensed in Denmark. As for Canadix, it runs the Ontario sites listed here.
Why do Different Companies Operate the Same Brand?
The Betinia brand has separate gambling sites in several countries. According to the investigated records, Scandix Limited runs Betinia.se in Sweden, Denix Limited manages Betinia.dk in Denmark. In turn, Canadix Limited is behind the on.betinia.com Ontario site.
What Is MEGA?
MEGA is Soft2Bet’s Motivational Engineering Gaming Application. This product brings in-game challenges, mini-games and rewards to online gambling and betting products of the company.
Has Soft2Bet Received Regulatory Action?
Yes, a reprimand was issued by Spelinspektionen to Romix Limited due to information posted on its website in December 2025. The reports by Investigate Europe in July 2026 also revealed the review and investigation into alleged relationships to sites without licenses. In response, Soft2Bet denied the accusations.
Sources
- Malta Gaming Authority, licence details for Maltix Limited (MGA/B2C/486/2018): Betinia.com, CampoBet.com, ToonieBet.com, Winota.com · authorisation.mga.org.mt · checked
- Spelinspektionen licence register, Betinia.se — Scandix Limited · spelinspektionen.se · checked
- Spelinspektionen licence register, CampoBet.se — Romix Limited · spelinspektionen.se · checked
- Soft2Bet, first-quarter 2026 update: Betoro launched in Denmark (operator Denix Limited per the Danish Gambling Authority) · soft2bet.com · checked
- iGaming Ontario operators directory, updated 1 September 2026 — Canadix Limited · igamingontario.ca · checked
- Soft2Bet, Don.ro launch announcement, 13 December 2023 — Balkanix Limited · soft2bet.com · checked
- Soft2Bet, Soft2Bet Invest announcement, 27 June 2024 · soft2bet.com · checked
- Soft2Bet, SBC Leaders Summit Americas announcement, 5 May 2025 · soft2bet.com · checked
- Soft2Bet, mobile and casino software announcement, 5 June 2026 · soft2bet.com · checked
- Investigate Europe, regulatory follow-up, 27 July 2026 · investigate-europe.eu · checked
- Investigate Europe, Soft2Bet Files investigation, 8 July 2026 · investigate-europe.eu · checked
- Spelinspektionen, decision on Romix Limited, 15 December 2025 · spelinspektionen.se · checked
- Soft2Bet, privacy policy version 1.1, September 2024 · soft2bet.com · checked
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