PrizePicks

Due to most states not publishing a public list of licensed DFS operators, we have taken the information from Regulators stating PrizePicks has obtained a license in their respective state. We have found their business name and location from a lawsuit filed against SidePrize LLC which lists them as a company based out of Georgia. Information on Allwyn owning PrizePicks was found through Allwyn press releases.

Founded by Adam Wexler and Jay Deuskar in Atlanta in 2015. Originally SidePrize then PredictPicks. PredictPicks became PrizePicks in October 2018 and boomed thanks to their easy to understand concept of selecting players and picking “more” or “less”. They competed against the house for most of its lifespan which led many to believe they were betting.

In January 2024 PrizePicks released their P2P offering called Arena. Players play against each other and the site takes a cut. As of August 22nd 2025 Arena is the only offering that costs money to enter in all of their offered states. They introduced Prediction Markets on November 14th 2025 through Kalshi. This offering is called Team Picks (Sports) and Culture Picks (Entertainment etc). PrizePicks announced that they would be working with Polymarket the same week.

PrizePicks offered Fantasy Games in 45 states + DC and all Canadian provinces minus Ontario as of the end of August 2025. Ten of these states only offer their free to play game. PrizePicks saw a 60% increase in revenue year over year up to June 2025 and posted an Adjusted EBITDA of $339 Million. They were also accredited by the National Council on Problem Gambling (iCAP) in 2025 becoming the first fantasy company to achieve this.

SidePrize LLC is the parent company for PrizePicks. They are incorporated in the state of Georgia. They are located out of the Star Metals Building on Howell Mill Road in Atlanta’s West Midtown neighborhood. Performance Predictions LLC is another name used by the company. Their prediction market is housed under a child company called Performance Predictions II LLC which goes by the name PrizePicks Predict. Allwyn purchased 62.3% of PrizePicks and will continue to make payments dependent on growth metrics. Allwyn made an initial payment of $1.533 Billion on the close date of January 16th 2026.

Adam Wexler served as the CEO until August 5th 2024 when he transitioned into his Executive Chairman role. He was replaced by Mike Ybarra who previously worked as the President of Blizzard Entertainment. Jason Barclay is currently the Chief Legal Officer/Head of Public Policy. Marcus Sanford holds the Chief Financial Officer position. In 2025 they brought on Todd Grossman for compliance, who used to work for the Massachusetts Gaming Commission.

PrizePicks currently has licenses or registration in most states that require it for Fantasy Sports. Where states don’t regulate Fantasy Sports PrizePicks can offer their games license free. In October of 2025 PrizePicks was granted an Interactive Fantasy Sport license from the NY State Gaming Commission. They reopened in NY on February 4th 2026. They were also able to license in Maine in July 2025 and became the first fantasy company to receive a license in Puerto Rico. PrizePicks is now recognized as a Skill Game in 16 jurisdictions.

On September 22nd 2025 Performance Predictions II LLC was granted approval by the NFA. They became the first fantasy affiliated company to be registered with the CFTC as a futures commission merchant. This will allow PrizePicks to take orders from customers to trade with Kalshi and Polymarket. PrizePicks will not be creating any contracts themselves. PrizePicks never received a license in Ontario and ceased operations in Canada on April 3rd 2026.

PrizePicks operates all of its games under the PrizePicks name on the website prizepicks.com and mobile app. PrizePicks Arena was their original name for their Peer to Peer contest when it was first released in January 2024. It is now known as just their Real Money Game. Streak is their Free to Play contest that began in Michigan in November 2023 when Paid Pick’em was shut down. PrizePicks Predict will house Team Picks and Culture Picks using Kalshi and Polymarket contracts.

Other brands that PrizePicks has operated under are SidePrize and PredictPicks. PredictPicks was changed to PrizePicks in October 2018. They also operated in Canada up until April 2026 excluding Ontario. PrizePicks Predict is their prediction market brand.

PrizePicks received cease and desist letters from Maryland and West Virginia in 2022. They stopped offering their Pick’em game in both states. In July of 2023 Wyoming shut them down and Florida followed suit in September 2023. Florida sent another letter to PrizePicks on January 31st 2024. PrizePicks stopped their Pick’em game in Florida March 1st 2024 and began offering Arena in April 2024. Michigan banned games that were mimicking props and stopped their paid Pick’em by November 8th 2023.

PrizePicks came under fire from the state of New York in October of 2023 when they changed their regulations on Fantasy. They settled with the NY State Gaming Commission on February 13th 2024. SidePrize LLC will pay $14,969,688. The amount came from their revenues earned from June 4th 2019 to December 19th 2023 in NY. They also agreed to stop offering paid contests. PrizePicks stated that they believed they could offer their products in the state of NY in good faith. They were still able to apply for a license and were granted one in October of 2025.

On July 3rd 2025 CA AG Rob Bonta released a statement saying that all Paid DFS is illegal in California. PrizePicks had already switched California to Arena. They are currently being sued in Class Actions in the State of California. Franks v. SidePrize is in Federal Court and Lee v. SidePrize is in SF Superior Court. There was also a Class Action filed against them in Kentucky regarding losing money. That was settled and approved by the court August 6th 2025.

Prediction Markets lead to more pressure from States in 2026. Missouri joined the list of states pressuring prediction market operators when their attorney general sent out cease and desist letters to 6 platforms including exchanges and broker dealers (PrizePicks was not included). On the 6th October PrizePicks shut down Team Picks in Missouri due to recent changes in the law. Culture Picks continue to be offered in Missouri.