- Licensed employer · MGA
This role drives user acquisition for mobile apps and web platforms in Soft2Bet's growth marketing team, focusing on Google App Campaigns and Apple Search…
Social User Acquisition Manager
- Licensed employer · MGA
This role leads user acquisition for a portfolio of mobile game titles at Soft2Bet, focusing on high-budget Facebook campaigns. It combines data analysis with creative testing and reporting to management. It suits a performance marketer with Facebook and mobile attribution experience, working on-site in Limassol.
Listed by DashTickets · checked
At a glance
What you will do
- Drive mobile growth and user acquisition strategies across multiple mobile game titles.
- Manage and optimize high-budget UA and retargeting campaigns, mainly on Facebook.
- Build relationships with acquisition partners and creative, compliance and UA teams.
- Test new technologies, ad formats and acquisition channels to improve campaign performance.
- Analyze campaign data and report performance and growth recommendations to management.
What you need
- 3+ years of performance marketing managing high-budget UA and retargeting on social platforms.
- Mandatory Facebook expertise, including running and scaling performance tests.
- Ability to analyze large datasets, with high proficiency in Microsoft Excel.
- Deep understanding of mobile attribution, postbacks and Apple's SKAdNetwork.
- Full fluency in spoken and written English.
About Soft2Bet
- Legal entity
- Soft2Bet (Founded in 2016 by Uri Poliavich Website operator: Estata Limited · Cyprus, Griva Digeni 28, 1066 Nicosia ([privacy policy](https://www.soft2bet.com/privacy-policy)) Licensed operators: Maltix, Scandix, Romix, Denix, Canadix and Balkanix Limited)
- Licence
- MGA — Malta Gaming Authority
- Last recorded change
- 1 Sep 2026 · iGaming Ontario lists Canadix Limited as operator of Betinia, Swiper and ToonieBet in Ontario
- Open roles
- Open roles at Soft2Bet (2)
Job description as published by Soft2Bet
Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.
📍 Location: Limassol, Cyprus (100% On-site)
⏰ Work Mode: Full-time (Remote/Hybrid not available)
🛠️ The Role
We are seeking a strategic, data-driven Social User Acquisition Manager to lead high-budget user acquisition strategies across a dynamic portfolio of mobile game titles. In this role, you will take ownership of scaling UA campaigns on social ad networks—specifically Facebook—while combining analytical rigor with creative experimentation. It is a high-impact opportunity to shape mobile growth, optimize multi-channel performance, and partner directly with key internal and external stakeholders.About the Client
🚀 What You’ll Do
- Drive comprehensive mobile growth and user acquisition (UA) strategies across multiple mobile game titles.
- Manage and optimize high-budget UA and retargeting campaigns on social ad networks, with a primary focus on Facebook.
- Build and maintain strategic relationships with acquisition partners and internal cross-functional stakeholders (creative, compliance, and UA teams).
- Research and test new technologies, ad formats, and acquisition channels to continuously boost campaign performance.
- Analyze complex campaign data to identify emerging trends, extract actionable insights, and optimize strategy accordingly.
- Collaborate closely with the creative team to design, test, and iterate engaging ad concepts grounded in performance data.
- Deliver regular performance reports, executive summaries, and growth recommendations to the management team.
🎯 What We’re Looking For
- Experience: 3+ years of performance marketing experience managing high-budget UA and retargeting campaigns on social platforms (Facebook expertise is mandatory).
- Analytical Mindset: Strong data analysis capabilities with hands-on experience running, evaluating, and scaling performance tests on Facebook.
- Technical Skills: Proven ability to manipulate and analyze large datasets, supported by high proficiency in Microsoft Excel.
- Attribution Knowledge: Deep understanding of mobile attribution tracking, postback mechanics, and the impact of Apple's SKAdNetwork (SKAN) on performance measurement.
- Problem-Solving & Communication: Excellent organizational, analytical, and presentation skills to influence strategic business decisions.
- Advanced Analytics (Bonus): Practical experience with Power BI or equivalent data visualization tools is a plus.
- Language Skills: Full fluency in spoken and written English.
💎 Why Join Soft2Bet?
- 24 vacation days
- Private Health Insurance
- Highly competitive executive salary package with performance-driven bonuses
- Full relocation support to the beautiful, tech-forward hub of Limassol, Cyprus
- The autonomy to shape an entire programmatic function and choose cutting-edge tech stacks.
- Collaboration with top-tier international experts in a rapidly expanding creative agency
Source: job-boards.eu.greenhouse.io · saved
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