Brand Senior Associate

THE POSITION

Our roster has an opening with your name on it

We are currently looking for a talented Sr. Brand Associatefor PokerStars Exclusively on FanDuel. In this role, you will help develop and execute integrated marketing campaigns that grow brand affinity, drive differentiation, and increase top-of-mind awareness across various media channels and partnerships. Leveraging consumer insights and market trends, you will contribute to shaping campaign strategy and delivering compelling, on-brand creative that showcases FanDuels’s unique advantages.

As a Brand Sr Associate, you will assist in leading end-to-end execution of campaigns and projects, planning processes, timelines, and workflows across internal teams and external partners. Working cross-functionally, you will drive alignment, ensure seamless execution, and support key stakeholder relationships, while leveraging performance insights to continuously optimize and improve campaign effectiveness.

THE GAME PLAN

Everyone on our team has a part to play

• Support the development of brand strategy and campaign planning by analyzing consumer insights, brand positioning, and market trends using first- and third-party data
• Contribute to the development and localization of brand messaging and creative, ensuring it resonates with target audiences in the US and
• With Support of the Sr. Manager, manage end-to-end execution of marketing campaigns and projects, from planning through launch, across initiatives of varying complexity
• Own and maintain the campaign planning calendar, coordinating timelines, milestones, and deliverables across internal teams and external partners
• Collaborate with cross-functional teams (e.g., marketing, creative, product, and analytics) to deliver integrated campaigns aligned with business objectives
• Partner with external agencies and vendors to support the development and execution of high-quality, on-brand creative assets
• Plan and manage workflows across in-house, freelance, and agency partners to ensure efficient and timely delivery
• Establish and maintain clear processes, workflows, and documentation to support effective project execution
• Facilitate clear and consistent communication across stakeholders to ensure alignment, visibility, and accountability
• Proactively identify risks, roadblocks, and inefficiencies, and implement solutions to optimize processes and improve execution
• Track, measure, and report on campaign performance, leveraging KPIs and ROI insights to inform optimizations and share learnings with stakeholders

THE STATS

What we're looking for in our next teammate

• Bachelor's degree and 3+ years of relevant experience working in a brand role
• Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership
• Excellent communication skills – comfortable creating and delivering presentations, post-mortem reports, and maintaining historical campaign insights
• Assist in deck building and storytelling, maintaining an archive of past campaign results to inform future strategies.
• Creatively driven thinker, with the ability to incorporate data driven insights
• Experience in building partnerships, and developing both internal and external relationships
• Multi-channel campaign and partnership experience across traditional, digital/social across a local and national footprint
• Strong knowledge of the iGaming landscape a plus
• Able to plan, organize, and prioritize multiple and simultaneous projects and assignments.
• Excellent communication skills, both written and verbal

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS

We treat our team right

#LI-Hybrid