Kindred Group (FDJ United)

Kindred Group started its life back in 1997 with the launch of Unibet. The site quickly grew from a sports betting website into one of Europe’s largest online gambling brands, and over the following decades, the business also expanded into casino gaming, poker, and bingo. They would later go on to acquire other brands like 32Red, too.

In October 2024, Kindred Group underwent quite a significant ownership change when French lottery and gambling company La Française des Jeux completed its acquisition of the group. The deal, worth around €2.5 billion, brought Unibet, 32Red and Kindred's other businesses under the same parent as France's national lottery operator.

In March 2025, La Française des Jeux also took on the FDJ United name to show its expanded international operations, and Kindred's integration into the wider organisation was reported as being officially complete in February 2026.

FDJ United reported revenue of approximately €3.68 billion for 2025 across its combined businesses, which include lotteries, sports betting and online gaming. That figure represents the entire group, not Kindred alone.

Licensed - regulator: UKGC, Spelinspektionen, MGA, Kansspelautoriteit and other national regulators

Kindred's licensing arrangements are spread out over a number of different jurisdictions, and although the former group was incorporated in Malta, its casinos and sportsbooks operate under locally authorised subsidiaries, with the relevant company depending on the country and brand.

In Great Britain, Gibraltar-incorporated Platinum Gaming Limited is licensed by the UK Gambling Commission for Unibet and 32Red under account number 45322 (licence 045322-R-324275-020). The UKGC also lists UK Bingo.com domains as white labels. 32Red Limited previously held its own UKGC licence under account number 39430 but surrendered that licence on 12 March 2025; the 32red.com domain is now listed under Platinum Gaming.

Sweden has a different arrangement today. Spooniker Ltd formerly held a single licence covering several Kindred brands, but FDJ United moved them to separate Swedish licensees between September 2025 and January 2026.

The regulator currently lists Kaprifol Services Limited for Unibet, Tussilago Limited for Maria Casino, Gullviva Services Limited for Otto Casino, Greven Limited for Storspelare, and Domherre Limited for Bingo.com. In the Netherlands, Unibet operates through Optdeck Service Limited under a Kansspelautoriteit licence valid from 8 June 2022 to 7 June 2027.

In Malta, the Malta Gaming Authority lists Kserol P.L.C. as the holder of B2C gaming-service licence MGA/B2C/1031/2023, with Unibet and 32Red domains among the authorised websites.

Now, it’s also important to understand that after the FDJ acquisition, Kindred withdrew from markets that didn’t have any local regulation or a defined route towards it. The group also sold Trannel International Limited, which had previously handled operations in unregulated markets, in October 2024, with the buyer subsequently renaming the company to Risepoint Limited.

Unibet is, of course, Kindred's best-known international brand, combining sports betting with online casino games, poker and other gambling products. However, they also operate a portfolio of other sites, with some well known names.
DashTickets currently tracks these brands associated with Kindred:

• Unibet - Sportsbook and casino - Flagship international brand
• 32Red - Online casino and betting - Acquired group brand
• Maria Casino - Casino and bingo - Group brand
• Otto Casino - Online casino - Swedish-market brand
• Vlad Cazino - Online casino - Romanian-market brand
• Storspelare - Online casino - Swedish-market brand
• Bingo.com - Bingo and casino - Group brand

The portfolio has continued to develop under FDJ United. In July 2025, the group launched 32Roșu, a Romanian casino that’s designed around the 32Red name, while in Sweden, FDJ United transferred Otto Casino, Unibet and Maria Casino to separate brand-specific licences during 2025. In 2026, Storspelare and Bingo.com followed, too.

Some of Kindred's operating subsidiaries have faced regulatory decisions in the past, and these mostly concern anti-money-laundering controls, customer protection and betting restrictions. However, the penalties that they’ve received so far involve specific licensed companies - so it doesn’t indicate a single group-wide gambling issue.

UK Gambling Commission penalties

In March 2023, the UK Gambling Commission announced penalties totalling around £7.1 million against 32Red Limited and Platinum Gaming Limited. The regulator found failures involving social responsibility and anti-money-laundering controls, and the resulting payments were £4.20 million and £2.94 million.

Another investigation into Platinum Gaming saw the group facing a £10 million penalty that was first announced in October 2025. The regulator said that it found weaknesses in customer interaction and AML procedures between January 2023 and May 2024, and in addition to the penalty, Platinum received a formal warning and an additional licence condition requiring an independent compliance audit.

Swedish regulatory sanctions

In Sweden, Spooniker Ltd received an initial SEK 100 million sanction in 2020 concerning unlawful bonuses and lottery promotions. Following several appeals, the penalty was reduced to SEK 30 million by the Administrative Court of Appeal in May 2024, but the Supreme Administrative Court subsequently declined permission for a further appeal - so that meant Spooniker Ltd was forced to pay the already-reduced penalty.

In November 2022, Sweden's gambling regulator also imposed a separate SEK 10.9 million anti-money-laundering sanction on Spooniker - and in 2025, they got another warning and SEK 10 million AML penalty.

The Administrative Court rejected Spooniker's appeal on 2 July 2026, finding serious failures in the company's customer due-diligence checks. Spelinspektionen records the judgment as final.

Dutch regulatory action

Optdeck Service Limited, the operator of Unibet in the Netherlands, was fined €400,000 in December 2024 for accepting players who were registered with the Dutch Cruks self-exclusion system.

In September 2025, the Kansspelautoriteit also imposed a conditional enforcement order on Optdeck for offering prohibited sports betting markets.
In December 2025, the Dutch regulator announced a €4 million fine against Optdeck for failures to protect players from excessive gambling between July 2022 and July 2024, although this is still under appeal in court.

In April 2026, the regulator also published details of an anti-money-laundering compliance direction originally issued to Optdeck in July 2025. It found shortcomings in customer due diligence, transaction monitoring and the financial thresholds used to identify higher-risk customers. Optdeck cooperated with the investigation and began implementing improvements.

1. FDJ United - Acquisition of Kindred Group
2. FDJ United - Corporate Rebranding
3. FDJ United - 2025 Results and Integration
4. FDJ United - Financial Reports
5. FDJ United Affiliates - 32Roșu Romania Launch
6. FDJ United Affiliates - Swedish Licence Changes
7. UK Gambling Commission - Platinum Gaming Licence and Sanctions
8. UK Gambling Commission - Platinum Gaming Current Domains (32Red and Unibet)
9. UK Gambling Commission - £7.1m Kindred Penalties
10. UK Gambling Commission - £10m Platinum Gaming Penalty
11. Spelinspektionen - Spooniker Bonus Sanction and Appeals
12. Spelinspektionen - Spooniker 2022 AML Penalty
13. Kansspelautoriteit - Unibet Betting Enforcement Order
14. Kansspelautoriteit - Unibet AML Direction
15. Kansspelautoriteit - €400k Cruks Fine (final)
16. Kansspelautoriteit - €4m Player-Protection Fine (appeal pending)